Cultivating & Growing Brands

We understand that your brand is very much about the promises that you make to your customers. When you work with us at Dot Matrix, we create touchpoints that tie deeply with your core company beliefs and with your customers’ expectations. From initial concept through final execution, whether brand inception or brand revision, we’ll guide you to the best possible branding solution.

How Baby Einstein Grew Up

In 1996, Julie Clark created a break-through product for early child development called "Baby Einstein" out of her home. She hired Dot Matrix to give it an identity and help create the characters that support the Baby Einstein brand. The results? In the years to follow, Baby Einstein was acquired by Disney; created 25 DVD titles; hundreds of new books; 43 characters; a popular toy line; and became a household name in the U.S. Plus, Baby Einstein went on to international sales success. Dot Matrix has been there with them the entire way.

1996

Julie Aigner-Clark shoots the first Baby Einstein video in her basement in Alpharetta, Georgia and conceptualizes the Baby Einstein logo while sitting at her kitchen table. She and her husband, Bill, edit the video on their home computer. The Clarks call us to refine and enhance their sketch of the logo and to design a sleeve for this first video.

1997

Julie and Bill release their first video simply called "Baby Einstein" on January 31. Baby Einstein secures its first retail presence and is placed in 36 stores.

1998

"Baby Mozart" is released on February 1 and is an immediate hit. Baby Mozart is named “Video of the Year” by Parenting Magazine and the “Top Selling Video of the Year” by Specialty Retailer Magazine.

1999

Baby Einstein expands into to self-published books with the release of new book titles "Baby Shakespeare" and "Baby Van Gogh".

2000

Baby Einstein launches large-scale distribution with the placement of its products in mass-market retailers. Julie is named Ernst & Young “Entrepreneur of the Year.”

2001

The Baby Einstein company is acquired by the Walt Disney Company.

2002

Julie Clark is featured on “The Oprah Winfrey Show.” Oprah refers to Baby Einstein as one of the hottest baby shower gifts.

2003

Baby Einstein launches its first line of baby products.

2004

Baby Einstein expands into new product categories with the launch of toys, party supplies, bibs and soft bath items.

2005

Baby Einstein releases its first three videos featuring sign language. By the end of 2005, Baby Einstein has brand presence in more than 30 countries and offers products in more than 25 different languages.

The Baby Einstein company leverages the success of the Baby Einstein brand and launches into the preschool category with the debut of the "Little Einsteins" franchise and Disney Channel TV show. Dot Matrix helped with the launch of Little Einstein.

2007

Baby Einstein is honored with an AMBY Award for the 5th consecutive year, naming the Baby Einstein DVD collection as one the top infant products parents can't live without.

2009

Baby Einstein reaches beyond classical music with products featuring music from around the world.

2010

Baby Einstein introduces a brand new way for babies discover the world with its New Discovery Kit Collection.

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