Flawless is the new gold standard in facial hair removal. Idea Village, a company that specializes in made-for-TV brands, called on Dot Matrix to give this new line a look that went beyond the typical "As Seen On TV" appeal. The brand had to resonate with women who wanted an easy and compact way to remove facial hair. In developing this brand's look, we drew inspiration from the high-end cosmetics industry. As a result, this convenient hair-removal solution is now "flying off the shelves," as they say, at major department stores and pharmacies.