Sustainable, clean-label supplements made from algae. IWI's story is truly one of a kind, and we were inspired by the company's love of our planet. It farms its own algae in Texas with no impact to our oceans or ecosystems—unlike similar algae brands. In the design of the packaging, trade-show collateral and ads we wanted to inspire the consumer to try this line of natural supplements and "get out and live your life." The focus was on helping the discerning millennial to "join the tribe."
AND THE FUTURE