Even an independent K–12 school that has been established for over 125 years can use a creative plan to promote its unique, individualized approach to learning. MKA asked Dot Matrix to give it more visibility, expand its reach, increase enrollment and pack its open houses through online, print and outdoor media. We gave MKA a plan that did just that, with visuals and messaging that coordinated with what the school was doing on other marketing fronts.
"Twice a month, we share data comparing admissions info from this year and last. Year to date, our applications are up 89% from the same time last year! Primary is up 37%, Middle 100% and Upper 130%!" —Montclair Kimberley Academy
– Alyson Waldman
Director of Admissions & Financial Aid