ONE A DAY
When One A Day decided to launch a natural-supplement line extension, they called on Dot Matrix. We had been involved with natural products since the '90s, back when Kashi was just a challenger brand, so we had years of insight and experience to make this project a success.
DESIGN THATS PROVENThe billboard design we created tested extremely well with consumers, drawing their eye in to the center (as seen in the heat map). The lockup of the fruits/vegetables visual and benefits information helps better communicate its point of difference on shelf. During testing they found that once in hand, the Nature’s Medley design performed on par with competition and exceeded norms for value and purchase interest.
TO WORK ON SHELF
Dot Matrix was asked to create a limited edition promo box. The elegant design was given a premium feel with embossed foil stamping and soft touch laminate.